He is super strong, super fast, with red skin, blue hair and two horns. His real name is Nakayokoni Paxonius, but people just call him "Oni, my friend". He doesn’t speak (and it’s not clear if he can or can’t).

He trains everyday and loves to help people in need. He lives on the moon and his favorite meal are sun bites, like... real pieces of the sun ("sunny side") just like great-grandmother Gea used to make them.

He used to be blue and 80 meters tall, but after swimming in black holes his atoms got compressed and now he measures only 2.5 meters. His color changed to red after great-grandma Gea fed him suns regularly. His mother Sphinx was so upset.

His family is complicated: chaos and destruction from his mother’s side, peace and perseverance from his father’s. Though joyful, his existence is sad—used as a puppet in a war. But Buddha helped him break free and live his own life.

It started with a sketch of a smiley devil face, and I thought it would look very funny with a super muscular body. And that’s how it started.

An ADIDAS made-up collaboration